The company also delivers health information and late-breaking news directly to physicians and their staff through PracticeWire®, the only product located in the physician's back office where healthcare practitioners can access information while practicing medicine. Healthy Advice Networks delivers patient-engagement programs in primary care, cardiology, women's health, pediatric, gastroenterology, urology, dermatology, and rheumatology practices. Our business has always been about changing behavior to improve patient outcomes and drive measurable results for our clients. Leveraging the latest technologies, we can now help brands promote their rebate offers, adherence programs, on-line offers and more, making their total marketing spend more efficient. 'Brands are investing in programs to help consumers manage their health and there is still no better place than their physician's office to drive uptake and utilization. 'We are adding to the consumer experience in the physician's office by providing multiple activation points through communication channels that patients self select so that they can get instant information with value-added content.'ĭeborah Schnell, President of Healthy Advice Networks, discussed the importance of these new offerings. 'We activate desired patient behavior through education, but in order to do that we have to first engage the consumer,' stated Tom Campbell, Executive Vice President, Product Management and Development at Healthy Advice Networks. Combining these new technologies with print and digital content enables brands to expand their reach beyond the office visit and continue to interact with consumers. CINCINNATI, Ma/PRNewswire/ - Healthy Advice® Networks, the nation's leading provider of award-winning patient and physician engagement programs at the point-of-care, announces a new suite of services utilizing the latest technologies in digital localization, QR codes and SMS short codes to address the changing media consumption of consumers.

What is a digital activation point